Chief Communications and Marketing Officer
The Ohio State University Wexner Medical Center
Beth is associate vice president for Health Sciences and chief communications and marketing officer for Wexner Medical Center. With The Ohio State University for more than 25 years, her experience encompasses all facets of internal and external marketing communications, including digital strategy oversight, marketing plan development, institutional marketing, strategic public relations and change communications.
Chief communications and marketing officer since 2009, Beth’s insight and input laid the foundation for a shift in strategy for the medical center toward digital communications. She co-led the development of a five-year digital road map to improve patient experience and secured new funding for its implementation. Understanding that evidence-based outcomes establish trust and credibility, Beth conducted extensive consumer insight data research that drove the digital plan.
To support the new digital communications strategy, Beth put into place Wexner Medical Center’s first digital strategy team, working with the chief information officer to align IT and Marketing resources around organizational digital priorities.
Beth developed an enterprise-wide community health engagement strategy that has governance, programming and growing metrics. The inaugural Healthy Community Day, one of the strategy’s biggest events, took place in September 2018.
While in her current role, Beth has led marketing and communications effort to announce the creation of Wexner Medical Center’s first Accountable Care Organization, both internally and externally; she oversaw the multidisciplinary team that announced the new name for OSU Medical Center in recognition of university’s largest donor (Les Wexner); she co-led a steering committee ahead of the opening of the new James Cancer Hospital and Solove Research Institute in 2014; and developed an environmental brand program to increase brand strength across the organizational footprint.
Under Beth’s leadership, the medical center has increased awareness, preference and net promoter scores, increased staff engagement scores and improved brand reputation and value.
While at Ohio State, Beth has held positions of increasing responsibility and exposure, including senior director of Corporate Communications, director of Internal Communications and program director of Marketing. Simultaneous, she led culture training workshops across Ohio State’s campus as a certified Senn-Delaney facilitator.
Other career highlights include membership on the Vizient Chief Marketing Officer Council (since 2009), membership on the AMA Health Care Chief Marketing Officer Council (since 2014) and membership in the Society for Healthcare Strategy and Market Development (since 2015). In 2012, Beth was named CMO of the Year in the Non-Profit Division by Business First magazine.
She is active with St. Stephens’s Community House, having served as board past chair, board chair and board member.
Beth is currently working toward a master’s degree in Health Care Innovation in the Ohio State College of Nursing with an anticipated graduation date of May 2020.