Job Title:
Digital Analytics Specialist
Job ID:
Shared Services
Communications and Marketing
Full/Part Time:
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Position summary

Digital Analytics Specialist (Job Opening 439296) - Located in Columbus, The Ohio State University Wexner Medical Center is one of the largest and most diverse academic medical centers in the country and the only academic medical center in central Ohio. Ohio State's Wexner Medical Center includes six hospitals, a top-30 College of Medicine, a unified physician practice, network of primary and specialty care practices, more than a dozen research centers and institutes and 20 core laboratories.  The Digital Analytics Specialist focuses on digital data measurement, analysis, and reporting in support of The Ohio State University Wexner Medical Center's online business.  This role is instrumental in helping drive the business forward by increasing awareness and engagement with the Medical Center's target audiences.

Education and experience

BA or BS in mathematics, statistics, marketing or equivalent; minimum of 2-3 years relevant digital analytics experience, especially in web analytics; strong analytical experience; Google Analytics Individual Qualification preferred; experience building dashboards and reporting on analytics using Google Analytics or other industry standard platforms; working knowledge of digital marketing management platforms (Kenshoo, Marin) preferred; expert in Excel, proficient in MS Word and PowerPoint; experience working with data manipulation and statistical tools (SQL, SAS, SPSS) preferred; experience working with social measurement tools (Facebook Insights, Radian 6, etc.) preferred; strong interpersonal skills with an ability to work well with senior management; excellent verbal and written skills.