Entrepreneur- CEO, immersive.io



WillBurrusBio

Will Burrus is a visionary technology entrepreneur and executive known for taking highly complex technology concepts and translating them into practical, accessible business opportunities for everyone. He has built a successful career out of leveraging his extensive infrastructure, application development and interactive experiences to start companies, build products, drive campaigns and optimize business processes in various industries.

Over the last 20 years, Will has held leadership positions with companies in the corporate sector, advertising and international manufacturing. With his own consultancy, 247 Interactive, Will was a founding sponsor of the Ohio Interactive Awards and enjoyed frequent public speaking engagements on opportunities created at the intersections of technology and business.

As an entrepreneur, Will has founded seven companies, providing innovative solutions to critical challenges in health care, the music industry, human resources and, most recently, augmented and virtual reality. Notable products that he has envisioned and taken to market are an independent music distribution application for which he was featured on CNBC in 2004, and a voice-driven programming language designed to leverage artificial intelligence and chat-based messaging to make programming easier for non-technical people. Most recently, he developed an algorithm, assessment and score called the Development Quotient, which can quantify how people work in the form of a number, for which he was awarded a patent in 2015.

Currently, Burrus is the founder and CEO of immersive.is, a virtual reality content creation studio exploring the limits of cognition and empathetic response in simulated environments.

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