Choose a brand:

The Ohio State University is a special place — a large, multifaceted institution with countless elements that together make up our One University. Having many dynamic moving parts requires coordination to move in the same direction. To move from excellence to eminence as we intend, we must amplify our efforts as One University as never before.

This is why our brand is important.

A brand is more than a logo. It is the voice we use to tell our stories. It is the experience people have with our university. Our brand guidelines are the tools we use to create those stories and reinforce those experiences; they are the operating manual for looking, speaking and acting as One University.

We all play a role in strengthening our brand. You can help by incorporating these guidelines into the marketing and communications materials you create. The tools are flexible enough to help you create a full range of expression for your specific audience, while still allowing our shared strengths and aspirations to shine.

Through consistent use, these guidelines will amplify the impact of our brand in an increasingly competitive academic marketplace. Thousands of stories, one voice. That is the power of Ohio State.