A brand is more than a logo. It is the voice we use to tell our stories. It is the experience people have with our university and medical center.
Our brand guidelines are the tools we use to create those stories and reinforce those experiences; they are the operating manual for looking, speaking and acting as One University.
Here you will find The Ohio State University Wexner Medical Center, College of Medicine and the Comprehensive Cancer Center brand guidelines and resources to help you convey and apply our brand consistently and precisely. For questions, email brand@osumc.edu.
Quicklinks
Our Brand
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What is a brand?
Our brand is an asset—to be cultivated and protected. More than our logo, our brand is a feeling, a perception. It’s the culmination of each impression and experience an individual has with The Ohio State University and the Ohio State Wexner Medical Center. As a whole, our brand authentically shows our work and tells our stories in ways that leave lasting impressions.
We all play a role in strengthening our brand. You can help by incorporating these guidelines into the marketing and communications materials you create.
Brand strategy derives from organizational strategy
The brand goes beyond our mission and vision statements to make a promise that consumers mentally retain and associate with our medical center. It encompasses every internal and external message, from patient experience to philanthropy to human resources policies. The brand connects with people through the head (logic), heart (relationships) and gut (desires). It identifies and differentiates us and helps us form an emotional connection with our consumers.
The Ohio State University Wexner Medical Center brand points of distinction
- As the flagship academic health center in Ohio, we have the right and responsibility to improve the lives of Ohio’s population and people across the world.
- Through life-changing research and innovation, we create and deliver forward-thinking solutions to meet any individual and community health need.
- We use an innovative multidisciplinary model to educate the most diverse and sought-after health professionals in the world.