Many elements go into creating a video, including audience, messaging and budget. Below are guidelines for creating videos that support our brand position. Reach out to The Ohio State University Wexner Medical Center Video Team to discuss options available for your project.
Guidelines for creating videos
Creation of video is an intense process in both time and resources. As with other materials, videos produced for the Ohio State University Wexner Medical Center should be of the highest quality. For these reasons, the use of video should be carefully considered, planned and executed.
Videos that represent the Wexner Medical Center should always aim to be authentic, use a voice and tone that is consistent, and when possible showcase our mission, vision and values.
For help with video guidelines, visit the university's video guide.
Keep in mind if you are in a video:
- Wear current logos.
- If you are a patient care provider, please be sure to adhere to our dress code policy as it applies to your area.
- Include a pop of color in your clothing or accessories within the primary or secondary color palette.
- Wear appropriate branding pins or other accessories to show your Buckeye pride.
Quicklinks
- Media Consent Form (online form)
- Media Consent Form (printed version)
- University Video Brand Guidelines
Hiring a videographer
The Wexner Medical Center works with vendor videographers to capture the many activities, events and day-to-day experiences happening on and off our campuses. Only approved vendors may be hired to take videos for Wexner Medical Center.
Here is a list of current and approved video production vendors and their capabilities.