Policy
A university-wide policy and set of protocols have been developed around the use of institutional social media. View the social media policy here.
Account protocols and standards
If you create and/or maintain institutional social media accounts for official university marketing or communications purposes, the Institutional Social Media Account Protocols and Standards document provides information on social media application and account requirements, criteria and management. Accounts under the medical center are required to meet a specific set of additional guidelines, which can be found here. Institutional accounts cannot be created without going through the application process outlined.
Social Media Channels
Connect with The Ohio State University Wexner Medical Center, The Ohio State University Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute and The Ohio State University College of Medicine on the social media platforms listed below and by using #OSUWexMed, #ChooseTheJames and #OSUCOM in your content.
For questions regarding social media, reach out to Kelly McDonald at kelly.mcdonald@osumc.edu.
- Wexner Medical Center - http://facebook.com/OSUWexnerMedicalCenter
- OSUCCC – James - https://www.facebook.com/OSUCCCJames/
- Ohio State College of Medicine - https://www.facebook.com/OhioStateMed/
X (formerly Twitter)
- Wexner Medical Center - https://twitter.com/OSUWexMed
- OSUCCC – James - https://twitter.com/OSUCCC_James
- Ohio State College of Medicine - https://twitter.com/OhioStateMed
- Wexner Medical Center - https://www.instagram.com/osuwexmed/
- OSUCCC – James - https://www.instagram.com/osuccc_james/
- Ohio State College of Medicine - https://www.instagram.com/ohiostatemed/
- Wexner Medical Center - https://www.linkedin.com/company/the-ohio-state-university-wexner-medical-center
- OSUCCC – James - https://www.linkedin.com/company/ohio-state-university-comprehensive-cancer-center-james-cancer-hospital-&-solove-research-institute
- Ohio State College of Medicine - https://www.linkedin.com/school/the-ohio-state-university-college-of-medicine/
TikTok
- Wexner Medical Center – www.tiktok.com/@osuwexmed
- Ohio State College of Medicine – www.tiktok.com/@ohiostatemed
YouTube
- Wexner Medical Center - https://www.youtube.com/user/osumedicalcenter
- OSUCCC – James- http://www.youtube.com/user/OSUTheJames
- Ohio State College of Medicine - https://www.youtube.com/user/OhioStateMed
Recommended Hashtags
- Wexner Medical Center - #OSUWexMed
- Ohio State College of Medicine - #OSUCOM
- OSUCCC – James - #ChooseTheJames
Personal Social Media Use
Connecting with others through your personal social media accounts can be an extremely effective way to showcase your research, network with others in your area, recognize members of your team, highlight the work being done here, actively engage in conferences and more. All Wexner Medical Center policies that guide how you act offline also apply to online behavior. Do not share any patient information without appropriate consent.
The Wexner Medical Center Social Media Oversight Committee currently offers training sessions for individuals interested in learning more about how to be successful on Twitter, Instagram, LinkedIn and Doximity. Reach out to kelly.mcdonald@osumc.edu to learn more.
Social Media Ads
Social ads are some of the quickest and most effective ways to connect with our target audience. All of the major social networks offer advertising options, but that doesn’t mean you should use all of them. Many things go into choosing an ad, platform, audience, creative and budget. Make sure to take all of these into account when choosing what is best for your social ad. If you have questions about which platform or creative is best for your needs, reach out to the Wexner Medical Center social media team for assistance.