Search and AI Visibility
Search Engine Optimization (SEO) and AI Search/Generative Engine Optimization (GEO) is centrally managed by our digital marketing team, with webpages designed to target a single search term. The items that you see on your search engine results page can vary significantly by user, location, device, search behavior and click history. If there is content for procedures you perform or conditions you treat that you’d like us to explore, please submit a web request at go.osu.edu/request.
For questions regarding search strategy, contact searchmarketing@osumc.edu.
Online Business Listings
Our digital marketing team centrally manages the online business listings for our providers and locations. These are the public profiles that appear on Google, including information such as names, addresses, phone numbers, hours, photos, reviews and directions. Information displayed in these listings is sourced from existing enterprise system data to promote consistency and accuracy. We also manage programs that encourage patients to share feedback about their experiences, including monitoring, responding to, elevating and reporting on patient reviews.
If you would like to have access to co-manage your Google profile, please feel free to reach out to us at searchmarketing@osumc.edu.