Promotional Items, Shirts, Swag

Promo and Merchandise

Merchandise can be an effective promoter of our brand. However, don’t expect it to carry your entire message or serve as a “call to action” for your audience. Instead, it should be one component within the whole Ohio State Wexner Medical Center experience you provide.

When selecting promotional items for your department or giveaway items at events, choose red (PMS 200), black, white, clear or shades of gray.

Merchandise Only Logo®

Merch-only logos® should be used on ALL branded swag and promotional items. The merchandise-only logos have been optimized to work across all production methods — print, embossment, embroidery, etc. All embroidery-only logos have been retired.

How to order

If you need promotional giveaways for an event or other purpose, you are encouraged to reach out to one of our authorized vendors to work with them on producing the perfect item for your needs. Your department will be responsible for paying for any promotional items you order.

Recommended vendors for promotional items include:

There are a limited amount of general promotional giveaways (i.e. lip balm, hand sanitizer, sunscreen) available through your marketing contact. Please reach out to your marketing contact to discuss availability.

Supporting information placement:

  • Supporting information such as department name, phone number or website must be at a safe distance from the logo on all sides or on the opposite side from the logo.
  • Font should be Buckeye Sans Regular.
  • Font color should match the color of text in the logo.

Approved color choices:

Show your Buckeye pride! When selecting promotional items, choose only red, black, white, clear or shades of gray.

WhiteBackgroundBlackBackgroundRedBackgroundDarkGrayBackgroundLightGrayBackground


Exception guidelines:

  • The logo can be made smaller than minimum size when necessary due to size limitations, but work with your vendor to estimate readability.
  • In limited situations, when space does not allow for the full logo, consider representing your name with text only using Buckeye Sans, such as:
    • The Ohio State University Wexner Medical Center
    • Ohio State College of Medicine
  • Consider using approved secondary art as brand-appropriate decorative elements (e.g., Block O, buckeye leaf)

For a full list of vendors/suppliers go to: https://busfin.osu.edu/

  • Click on “Find a Supplier”.
  • Login with your Ohio State credentials.
  • Go to “Category” and select “Promotional Products & Apparel” from drop down menu.
  • You cannot order/purchase items through the Office of Business and Finance. You must work directly with the supplier/vendor you choose.