When you asked Earle Bruce about football, he would sit up a little straighter, raise his voice a bit and show much of the same fire he had when he roamed the Ohio State sidelines as head coach from 1979 to 1987.

His reaction was much the same when he was asked about Alzheimer’s, the cognitive disease that hit his family hard. His own struggle with the disease ended with his death at age 87, and he had long been passionate about finding a cure. He channeled that passion through philanthropy.

Their Story


Some might find it illogical to give back to the university that fired you.

But Bruce, who lived in Columbus until his death, always considered himself a member of Buckeye Nation. He long believed in his alma mater’s research prowess, and he considered his effort well spent when the money he raised helped ensure other families could avoid watching loved ones deteriorate.

His struggle with Alzheimer’s became public in 2017, and it had previously afflicted his two sisters. It struck Bruce’s younger sister, Bev, in her prime.

“It’s not memory so much, but it’s when you go out to your car and you go to go home, and you don’t make it. You don’t know where to go,” he recalled.

That happened to Bruce’s father, Earle Sr., and Bruce had to go pick him up in town after his mother became frantic. His dad was the first in the family to experience Alzheimer’s, but for a long time, Bruce was oblivious to his condition. 

Bruce Flip Flop 2

“My mom knew he had it, and she used to say, when I walked in the door, to Dad, ‘This is your son, Earle.’ ‘He knows me, Mom,’ I would say.

Well, he didn’t know me. She was helping him all the time.”

Dr. Doug Scharre, director of cognitive neurology at The Ohio State University Wexner Medical Center, praised the Bruce family’s efforts to help fight the disease that afflicted Earle’s father.

“We are very grateful for the assistance of Earle Bruce and the Bruce family for being such strong advocates for the need for more research for Alzheimer’s disease over the years. Earle was an exceptional individual and such a staunch supporter for Alzheimer’s research, in part because his family had been so affected by the disease. We are thankful for his support.”

To beat the disease, Bruce and his late wife, Jean, started two events to raise money for the Earle and Jean Bruce Alzheimer’s Research Fund in Neurology at Ohio State. Both draw great support from the folks in Bruce’s athletic history.

Every year, current coach Urban Meyer speaks at the always-sold-out Beat Michigan Tailgate. Buckeye greats such as Keith Byars come back for the Athletes against Alzheimer’s Radiothon. And Bruce and his daughter Lynn later began a third fundraiser, Boots and Buckeyes, at the All American Quarter Horse Congress at the Ohio Expo Center. The events have raised more than $1 million for Alzheimer’s research.


“I wish it were a heck of a lot more,”

Bruce said, noting that Alzheimer’s is the fifth-leading cause of death among Americans 65 and older. “And it’s growing. There’s only one way to stop it, and that’s to get the research going.”That’s a coach’s mentality: Faced with a tough opponent, beat them any way you can. And Bruce learned that from one of the best, Woody Hayes.

How you can help

Donate Online

Honor Earle Bruce's legacy by making a gift online to help improve the lives of people with Alzheimer's Disease.

Donate by Mail

The James/Wexner Medical Center Development Office
c/o The OSU Foundation
PO Box 710811
Columbus, OH 43271-0811

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